Some Thoughts on Cartels in India

This post arises out of the often lengthy (and occasionally extremely annoying to others!!) bouts of brooding which often hijack my head. Though the subjects of such musings are mixed and varied, this particular one was specifically on competition law. Eventually, the contemplation became more subject specific, i.e., on cartels in India. Therefore, I pen my thoughts below and invite an active discussion on the issues  regarding the same.

1. Under Section 27(b) of the Act, the Commission can impose a penalty against any cartel which shall not be more than ten percent, of the average of the turnover for the last three preceding financial years upon each person or enterprise involved in any such a cartel. The Question: Will ten percent really be enough to deter any cartel formation ?? Allow me to explain. It is now accepted that the level of sanctions should be of such amount so as to deter crime.  A high level of sanction therefore, contributes to minimise the costs of enforcing the law as a high penalty acts as an effective deterrent to crime. Now when it comes to a cartels, a firm shall only participate in such collusion depending on the advantage it may derive from such a cartel. Obviously, if the profits are not worth the risk, why bother to step on the shoes of the law in the first place ?!?! Now, even with the imposition of penalty (which to be noted cannot exceed ten percent as per Section 27(b)), would this clause of a ten percent limit on an imposition of the penalty actually act as a deterrent in the effective enforcement of the law ??

To take a hypothetical example, lets say four firms decide to enter into a cartel sensing to grab the opportunity to abuse their combine domination on the market. The Cartel presumably,  is not discovered for atleast two years (its a lot harder than one would like to believe), and in the meantime each firm manages to garner a turnover/revenue of approximately 400 crore for each year.   Therefore, for the two years, a turnover of 800 crore. The year before that (which would be required to calculate the penalty), on an average, each company use to make an average turnover/revenue of 200 crore. Therefore, an average of of the three years – 333 crore(approx.). Therefore, ten percent of this amount would result in 33.3 crore penalty on each firm. A paltry and insignificant sum as compared to the 400 crore advantage each firm derived in the two years of the existence of the cartel. Therefore, where and how does it create a deterrence amongst firms to engage in such future cartelisation , when it is more than obvious that irrespective of the penalties, the firms shall make a profit ?!?!

(Update: Of course, as it turns out, the above was a redundant questions as I completely forgot to take into account the proviso to Section 27(b) which does provide a solution to the dilemma. An unfortunate consequence of writing posts half asleep !! Deeply apologise for the error as regards cartels. However, the theory would still hold true for other anti – competitive arrangements.)

2. Should the Commission (and the DG of investigation) adjust penalties and sanctions by granting the incentive to one or more members of the cartel to undercut each other ?? Simply put, undercutting in cartels is allowing one firm an exemption from a probable penalty for participation in a cartel by encouraging it to break the cartel by offering their goods at lower prices than the collusive price among member of the cartel. Its not a tactic that Commission has used till now, but it should consider using such innovative methods if it intends to maintain competition in the market and still be able to effectively conduct investigations and pass orders in a reasonable time and prevent a backlog of cases, which is   unfortunately, more than prevalent among other Courts and Tribunals in the Country.

Competition Law Summit 2012

CCH India is organising the Competition Law Summit 2012 which is scheduled on the 26th & 27th of July in New Delhi. This follows on  the successful inaugural Competition Law Summit held in Mumbai in September 2011.

The venue is the Taj Palace Hotel, Delhi.

Further details, including registration fees, can be found here

Lost the race to Economic Times. :P

We were planning a detailed post with a critical analysis on the Department of Justice (DoJ) complaint filed against the five publishers (Hachette, Penguin, Simon and Schuster, Macmillan and Harper Collins) alleging their agreement with Apple to be anti-competitive, but unfortunately, The Economic Times (ET) beat us to it !! 🙂

Being an excellent article, we would like to only add to what Avinash Celestine has written in his article.

What we fail to understand is that as publishers,  the copyrights to the E-Books, be it on Amazon or Apple, are owned by the publishers themselves. Why did they not simply negotiate better terms with Amazon on wholesale prices on E-books ?!?! Also, as of now, they don’t really have a lot to complain about regards pricing, as per this blogpost, which claims that publishers may ultimately end up earning approximately seven dollars per E-Book copy “sold” (this is primarily due to the new agency model which publishers forced Amazon to implement, but more on that below.)

Also, if they were so concerned about the consequent fall in wholesale and retail prices of print books, why did they enter into the E-Books market in the first place ?!?! The publishers are themselves also partly to blame for there conundrums and add to that they decide to counter it by digging their own graves even deeper through an agreement with Apple. (this is the exact sentiment expressed by another blogger involved with the publishing business). Britannica realised that whether the organisation or customers liked it or not, it was time to go digital. The publishers should have learnt the same. They should have made a choice. In fact, to quote Jorge Cauz, president of Encyclopedia Britannica, Inc.

“print may not completely vanish from the market, but I think it is going to be increasingly less important. Many publications will never have a print analog and will only be printed on digital formats.”

Also, the Apple-publishers deals seems to be a classic case of a corporate panic attack with adverse consequences. Publishers should have realised that despite all the hype around E-Books, the fact remains that hard copy books will never really go out of fashion. Libraries will continue to buy them for quite some time. People like the author himself (who does not own a Kindle and is not even interested in getting one) prefer hard copy books over E-Books any day and always will. There is always a certain special comfort which one derives from actually holding a paper book and to be able to physically turn the pages with your fingers. granted, their demand shall fall as compared to today, but the losses could have easily been recouped through a better deal with E-Book retailers.

Which bring us to the other side of the story, which is exactly what publishers did in the agreement with Apple. Therefore, how exactly is it anti-competitive ?? After all, some would even say that Amazon was playing dirty, so the publishers decided to play dirty as well. This is probably the reason why Apple and the publishers who have not settled are willing to fight it out. The problem lies in the fact that they later used this agreement to force Amazon to do the same as well, i.e., sell the books under the exact same condition as Apple, effectively leading  to the abuse of  a re-emerged dominant position in the E-Book market.

It is intriguing how Amazon, which isn’t exactly innocent itself, has managed to gain the most out this entire quagmire and has largely escaped legal censure. However, in conclusion, we would like to stress on the fact that in a way, the reason for such disputes is because of the media revolution which we are experiencing right now on a daily basis. Laws are unfortunately till a large extent still ambiguous, with situations and cases as we are facing today never having been predicted when they were enacted, and it is safe to assume that such disputes shall arise for quite some time to come till one gains clarity. Till that extent, it really isn’t anybody’s fault. Not Amazon’s. Not the publishers. Not Apple’s.

Advocates/Law Firms for Empanelment

The CCI has decided to constitute a panel of Advocates / Firms and Senior Standing Counsels for representing the Commission and DG before various Courts and Tribunals in the Country.

Further details, including minimum qualifications, can be found here.

Legal Analysis of Google’s AdWords Programme and its Conflict with Indian Competition Law (An Update)

Please click here to see an update on the previous post.

2nd International Competition Law Conference 2012

The Competition Law Bar Association  is organising the 2nd International Competition Law Conference 2012 on 28th April, 2012.

The venue for the event is the Shangri – La’s Eros Hotel, new Delhi, India

The details of the conference can be found here.

National Level Essay Competition, 2012.

The CCI is once again organizing an Essay Competition on Competition Law. The last date for submission of entries is 30th June, 2012.

Further details regarding the competition can be found here.